University of Calgary in Qatar Digital Support
The University of Calgary in Qatar (UCQ) is a leading academic institution based in Doha, Qatar and the only branch campus of the University of Calgary in Canada. Founded in 2007, the campus has grown exponentially in ten years and is the only university in Qatar that offers nursing education with both a Bachelor of Nursing and Master of Nursing program.
Date: November 2017
Type: Digital Support
Location: Doha, Qatar
Reference: University of Calgary in Qatar Website
Arias & Thompson partnered with I Ponti Marketing & Communications in Doha to provide UCQ with a custom digital support package to help augment and extend their internal marketing and communications team.
We were able to provide UCQ with 24 hour social media monitoring, website design and management support using their custom Drupal 7 theme, the management of their online student recruitment campaign including analytics reporting and a custom training package for a new member of their staff.
Our main goal with UCQ was providing them with custom support to help them transition between team members. We provided the technical skills while they were able to concentrate on generating content.
Providing training for a new staff member is difficult in person, however providing online instruction and on the job training is even more challenging. This was compounded by Qatar’s current but unofficial ban on a variety of VOIP services including Skype, FaceTime and WhatsApp calling. Luckily we were able to consistently connect through Google Hangouts facilitating the extensive knowledge transfer that was required.
Results for the University of Calgary in Qatar
I Ponti and Arias & Thompson were able to continue to grow UCQ’s online reach with their student recruitment campaign registering a 123% increase in online conversions of potential students expressing interest in the university’s nursing programs.
Additionally, UCQ was able to continue their regular operations with the bridge provided by Arias & Thompson and I Ponti. The relationship was so beneficial that both sides are eager to continue the relationship in the short term.
Arias & Thompson provides custom digital support packages ranging from web design and development to social media monitoring and management. To find out if there is a way that we can support your organization or company, get in touch or reach out to us on Twitter.